Here's a quick interview with Elektra:
What's the story behind the name "Urban Burp"?
When customers come to the store and they look around, they will find one fabric that brings up memory from their childhood. So it's a literal emotional burp.
Two words that describe your store?
Eclectic & happy
Le sigh - is this not an angel singing moment?
The coolest custom storage solution!
Psstt, you can also find some exquisite batik fabrics here too!
Best selling products / what are you known for?
Barkcloth, especially the heavier weight. Notice that different period has different weave, for example in the 40s it's the popcorn weave, while the 50s - 60s it resembles bark. We also do home decorations: pillows, upholstery, etc
What do you want to channel to your customers after they experience your store?
I want them to feel like they help creating something for the home that they are happy and proud about. Great experience and learn something.
Stripes and polka dots - design staples, are they not?
Electra has an extensive experience and have worked with Amy Lau Design, Definite Design Groups in Palm Spring, Trina Turk, and local designers that make clothings, apparels, handbags. Her wide range merchandise includes Shag products Tiki Oasis, Marimekko, mid- century modern designers... Oh, and 95% of her merchandise is vintage in bolts! Did I not say heaven?
To experience this amazing inspiration heaven and your own emotional burp, visit Elektra here:
Full service house - upholstery drapery and soft goods.
Garrard Commercial Center
200 South Garrard Blvd, Suite 3
Pt. Richmond, CA 94801
Please call (415) 399-8761 for business hours